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October 1965

Dodge's New Charger

Showrooms have just begun (or are getting ready) to show off new 1966 models.  But some companies have already started rumors that there'll be a few 1966 1/2 specialty cars offered in mid-year.

One of the more interesting will be Dodge's Charger, expected to occupy the wheelbase of the intermediate-sized Coronet. According to our knowledge, it'll be a flashy 2-door fastback similar to the Charger II show car - only a bit shorter and more roomy inside.

The Charger II toured various custom-car shows this year.  While the 1966 1/2 Charger will look very much like it, some styling changes make it more driveable in traffic. It'll have bumpers, for instance.

Dodge officials will admit only that a new "specialty car" will bow about December 6, but say no more.  If the Charger is a lot like the show car - and we have good reason to believe it will be - then it should appeal to a wide range of buyers.  If it joins the Coronet line-up, buyers will be able to choose from 273-cubic-inch V-8s right up to the newly introduced "426-hemi," a Coronet exclusive in the Dodge line.

 

 

January 1966

Dodge's Charging Charger - Instead of jumping on the band wagon, it leads the parade.

Motor Trend - January 1966When MT first heard that Dodge would introduce a fastback baseon on the Coronet, we were understandably apprehesive of seeing another hastily styled car, cobbled together just ofr a free ride on Detroit's current stylewagon.  Our fears were allayed a full year ago by the Charger II, a one-of-a-kind show car obviouslyy built to measure public opinion.  Enthusiastic reaction at four major shows as well as private samplings from, of all people, 400 mainline Philadelphians clearly indicated that all Dodge had to do was put on practical bumpers and start production.

We roadtested the first production Charger and in eyeing it from every angle, nowhere could we find eveidence of that compromise so evident in some other recently introduced fastbacks. The interior is fully as esthetically pleasing as the exterior.

If the price (which should hover at $3500) is right, we don't see how Dodge can miss with this car.

 

 

Evolution of a Show Car

The Charger is interesting in another respect - it marks the first time that Chrysler Corp. has gone into production with a design based on an "idea" or show car.

The complete text of this article is available

 

 

October 1966

67 Charger - Don't fool with success

The number 1 objective with the '67 Charger was to "broaden its appeal with greater seating flexing," according to Burt Bouwkamp, Dodge's Chief Engineer and Product Planner. This was a tacit way of saying that some buyers had been passing the Charger by because it lacked a 5th seat.

The solution, which constitutes just about the only non-mechanical change in the car for 1967, is to offer at no charge what Dodge calls "mother-in-law" seat that folds down over where the transmission console used to be.  In the rear, the console extension has been eliminated to provide easier crossing over for the passengers.  While this sounds simple, Bouwkamp figures that it alone could add 13,000 sales to the annual total.  For those without a mother-in-law or not on riding terms with her, you can still order the front-shift console.

 

 

May 1967

Sporty Specialties - Marlin & Charger

The best feature of the Charger is that it offers stages of performance geared to attract the largest possible number of buyers. The bottom of the range has been chosen so as not to detract from the performance image by providing an engine no smaller than the majority are likely to want or be happy with, while putting engines at the top of the range as hot as any offered.

The complete text of this article is available

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